Turning Point USA announced Kid Rock will headline an alternative Super Bowl halftime show targeting conservative viewers who reject the NFL’s selection of Bad Bunny as the official performer.
All-American Alternative Takes Shape
The conservative organization’s counter-programming features Kid Rock alongside country artists Brantley Gilbert, Lee Brice, and Gabby Barrett. Turning Point USA, founded by Charlie Kirk, who was killed last September, bills the event as celebrating faith, freedom, and family values. Kid Rock criticized Bad Bunny’s planned performance, stating his show will feature great songs for folks who love America instead.
There are probably 75 million Americans who couldn’t care less about the Super Bowl—but they WILL be watching Kid Rock at Turning Point USA’s All-American Halftime Show. Love him or hate him, that American Badass presence pulls a crowd every single time. pic.twitter.com/SOyWU2EKBw
— Restricted Daily (@RestrictedDaily) February 3, 2026
Conservative critics targeted Bad Bunny’s selection after his Grammy wins, citing his previous criticism of the Trump administration and immigration enforcement. The Puerto Rican artist recently celebrated his Super Bowl selection as representing his culture and history. Turning Point spokesman Andrew Kolvet emphasized their show has no agenda beyond celebrating traditional American values.
Streaming Battle for Viewers
The alternative halftime show streams across Turning Point’s social media platforms, plus the conservative networks Real America’s Voice and OAN. This creates direct competition with Bad Bunny’s official performance at Levi’s Stadium in Santa Clara on February 8. NBC broadcasts the official show with streaming on Peacock, YouTube TV, Hulu Live TV, and DirecTV.
THE LINEUP FOR THE ALL-AMERICAN HALFTIME SHOW IS HERE! 🔥
Watch Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett THIS SUNDAY 🇺🇸 pic.twitter.com/xwurEhdB13
— Turning Point USA (@TPUSA) February 2, 2026
Cultural Divide Reflects Broader Tensions
The competing halftime shows highlight America’s cultural divisions over entertainment and values. Bad Bunny represents global pop culture and Hispanic heritage, while Kid Rock’s show emphasizes traditional American themes. Turning Point acknowledges the challenge of competing against professional football’s massive platform and a global superstar’s appeal. The organization expects millions to watch their alternative programming during the Super Bowl’s most-watched moment.